Authority

The Authority Institute is a formidable company-within-a-company, dedicated to promoting the books of Advantage|Business Journal Books|ForbesBooks authors. Staffed by a world-class team of strategists, writers, and project leads, all of the Institute’s efforts center around a single goal: making the author the unquestioned Authority in his or her industry.

HOW DO YOU STAND OUT?

POINTS OF DISTINCTION

AUTHORITY MARKETPLACE

The Authority Marketplace is a suite of marketing products and services designed to help you further establish your Authority and build your personal brand. Working together, we will prescribe the Authority products you need to drive your business and Authority objectives.

FORBESBOOKS BRANDING AND VISIBILITY

Paired with the power of the ForbesBooks imprint, this Branding and Visibility program grants you access to share your message across the global Forbes Media ecosystem for the first year of your book’s life. Your dedicated account team will deliver a 12-month campaign that gives you and your brand maximum reach to Forbes’s global audience of readers. ForbesBooks Members receive cross-platform marketing support from the media giant, including visibility with Forbes Magazine in ForbesBooks Review, Forbes.com, and in-person events. With a variety of package levels, we will work together to determine which will benefit you and your business the most.

AUTHORITY MARKETING SYSTEM

Members who enroll in our Authority Marketing System are already well on their way to standing out. The Authority Marketing System focuses on the four main pillars of Authority Marketing: Branding, Content Marketing, Pr & Media and Speaking. When utilized properly, the outcome will result in more referrals, more leads and faster conversions.

BUSINESS JOURNAL BOOKS BRANDING AND VISIBILITY

Paired with the recognition of the Business Journals Books imprint, this Branding and Visibility program helps you grow your business and expand your local reach. Utilizing The Business Journals multi-platform media network, Business Journals Books offers an unrivaled opportunity to business authors. We’ll help you choose the best package for you to start strategically and systematically leveraging your new status and learn how to apply it to your business.